A young new designer in the CBP New York Network has put together this rad new idea for a self lighting cigarette. Matthew Smiroldo is just more proof to the untapped powerhouse of innovative thinkers with the ability to translate idea to reality. In this concept Matthew demonstrates a full brand launch for “Nomad, A Self Striking and Lighting Cigarette”. From naming strategy all the way through brand integration, you can instantly see how the idea would translate into the market. Nomad is positioned brilliantly to hit it’s target audience. The visuals incorporated in the ad and commercial packaging carry a strong brand message to the core of the conditional brand community that would smoke these.

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Acudyn, is a global research, design and development corporation specializes in the advancement of energy and automation technologies. They were encountering a challenge communicating their capabilities on paper to the executive and management teams that utilize their services. Travis quickly worked up some concepts for translating their service offerings to a simple, straight forward info packet that would allow these business leaders to navigate the many dimensions of Acudyn’s benefits. The company handles many sensitive and proprietary projects for their clients, so the emphasis on “Black” visuals allowed the company to share their particular attention to these types of projects while remaining cohesive with the brand.

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After a few long conversations with the client, we knew this was to be an event like no other. Two of the worlds heavy-weight scholars were to go head to head in a debate surrounding some of the oldest and foremost questions every person asks themselves at least once. With this in mind, we began an identity strategy process that would lead to one of the fastest campaign launches we have ever conducted. Kirk Rhodes collaborated with our team of strategist to arrive at this stunning media and promotional kit inspired by a 1920’s theater poster, where these event formats were widely popular. The concept was spot on.

The success of this campaign launch can be seen here. We were also tasked with the strategy and execution of the marketing initiative behind a sold out attendance of 6000 at the University of Central Florida Arena.