Introducing the first installation of our digital featurette series showcasing businesses we believe are notable and brandworthy, we present to you “The Art of Cupcakes”.

The first of several upcoming “documentettes” on topics and trades that are simply worth taking the time to notice. During one of our visits to Sweeter Days Bake Shop in South Florida, we had the opportunity to watch as the bakery produced part of a gigantic cupcake order. A conversation sparked about the business of cupcakes and the love put into creating them. Needless to say we were both inspired and shocked at the masterful care that goes into being the best cupcake bakery in Florida.

Our very own Aren Bane put together this concept and production. There is more on the horizon. Stay updated as the series progresses.

It’s just one of those things when you know someone has the eye to craft in their head a masterpiece and then put it into a market where people can enjoy it. Greg’s eye for design and functionality + design doesn’t begin or end in the interactive arena but stretches into identity design and illustration. His work has been recognized by the Grammy Awards, Communication Arts, Print, Empty Magazine, Graphic Design USA, Taschen, PDN Magazine and Computer Arts Magazine, among others.

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